Kisby Focus
Connecting the dots

SOURCES INVESTORS
Impact capital allows Kisby to attract additional funders on a market related basis thereby multiplying the capital provided
4AX DEBT SERVICES
The 4AX Debt Services platform is applied to source and manage a multiplicity of borrowers within the Kisby Fund’s prescribed criteria
ARENA
Most established media house in SA utilised to promote the Kisby objectives and attract the best SME investments to fulfil these objectives
SME BUSINESS INCUBATION SUPPORT SERVICES
Additional SME support services to increase SME success prospects

Creating the solution
Kisby has the expertise to reach, access and manage volumes of SMEs and channel funds by establishing partnerships in order to drive economic activity

Established Media Brands
Established brands are required to reach the targeted SMEs and investors in order to create awareness on the impact of the fund (communication through Arena media titles)
Fully licenced digital market place
4AX’s FinTech and RegTech, collectively its Credit Marketplace, enables capital deployment by creating a more inclusive, safe and digital market place to meet the needs of SMEs and Mid Cap Counters
Trusted Investment Partner
The Impact Capital Investor, a trusted investment partner able to source, manage and distribute capital to SMEs that pass all qualifying criteria to be eligible for a loan in its new Covid support fund
Aggregated Capital
Contributing financial and value add through borrower education, financial coaching, access to markets, business growth strategies, technology, business knowledge and managerial skills needed to get South Africa back to work
Enabled Borrowing
Support for 2.5m entities in South Africa that make up the small business sector that contributes significantly to job creation, innovation and boosting economic growth
STRATEGIC PARTNERS:
4AX Debt Services
Borrowers
Borrowers have direct access to a transparent investor base; 4AX Debt Services manage all aspects of loan
operations; all documentation is on the portal, FICA, risk assessment, due diligence, collections and disbursements, transaction and investment reporting, covenant monitoring, event of default management and regulatory reporting.
Benefits to the Borrower:
- Transparent access to a liquid capital source
- Digital standardized application
- Debt management
- Documentation, and
- Financial reporting requirements

Investors
Kisby have full transparency of each company raising debt, provided with all the information to evaluate, do its own due diligence, and make its own investment decision, and invest, through a standard, safe, note structure which holds direct economic participation in the company loan, cleared through Strate, without any operational and collection responsibility.
Benefits to the Kisby:
- Better returns by going directly to the borrower at a fraction of the operational cost
- Target investment criteria to attract the right companies e.g. size, return, risk, sector, loan purpose, security and make informed investment decision
- Safe entity and participation note structure, Strate settlement and standard covenant monitoring
STRATEGIC PARTNERS:
Arena’s Media Platform Digital Audience
An opportunity to partner with SA’s trusted and established brands in building up SME businesses that have been negatively affected by Covid-19.
Digital publishing has made it easier for you to achieve your marketing goals and objectives. Connect with valuable audiences via the Arena network.



STRATEGIC PARTNERS:
Media Reach for Kisby





Arena will be providing each successful applicant access to marketing & advertising in their platforms up to a value of R500,00.00 per applicant.
STRATEGIC PARTNERS:
SME support
- Advertising using Arena
- Holdings properties
Training and Support
Virtual marketplace & e-commerce platforms for SME’s within the eco-system
Access to mentors through portal & App
Access to financial services products through
– Payment Tools
– Financial Services Portal
– Payroll & other
– EB benefit consulting
– Accounting services
Legal Clinic to assist with legal challenges
A full schedule of (for a period of 18 months)
– Events
– Podcasts
– Webinar
to assist in training SME owners.
Access to modelling & other tools to assist in planning
Subscriptions
SME will enjoy access to our leading business publications to ensure they are up to date on business related matters.